LSC Goes Nationwide








Youth Sports Non-Profit in Phoenix Goes National

By Denise Meridith, Founder, Linking Sports & Communities


Linking Sports & Communities was founded in 2004 by Denise Meridith, as a program of The Leadership Consortium (TLC), a 501(c)(3) non-profit, which focused on identification and support of leaders of color in Arizona.  In 2010, LSC became its own 501(c)(3) non-profit charity. In February 2017, Cameron Colvin, former NFL player and current successful business developer, became the new CEO of LSC.  Under his leadership, LSC will be expanding its scope from statewide to nationwide.

The mission of LSC is to enhance the relationships among athletes, sports organizations and their communities. It does this in several ways:

  • By encouraging student athletes to stay in school, lead healthy lifestyles and be financially responsible;
  • By publicly recognizing students, organizations and professionals in sports, who are making major contributions to their communities,
  • By providing business referrals and assistance to professional athletes to help them become more successful in academia, business or philanthropy during and after their sports careers,
  • Partnering with foundations, colleges & universities, professional and amateur sports teams, and other non-profits to enhance their relationships with communities throughout Arizona

During the past 13 years, in Arizona, LSC has become renown for some of its annual events. During Arizona Youth Sports Day, student athletes attend workshops on financial planning, preparing for college, and health-related ones, like concussion awareness. Military Family Night is a touching one, where active and veteran armed service, police and fire representatives and their families are treated to a reception and professional sporting event. The Community Leadership Awards honors students, organizations and professional athletes, who are making significant contributions to their communities. Arizona Cardinal Larry Fitzgerald received the recent Lifetime Achievement Award.

“I am excited about this opportunity to take Denise’s legacy of helping today’s student athletes become tomorrow’s community leaders to new heights,” said Colvin. “With the help of new Executive Director Eric Goss and a talented Board of Directors, we will create new programs to help students prepare for careers, expand our athletic clinics, and develop new training in subjects like sports broadcasting or photography, as well as reach out to new areas of the country.”

In April 2017, Colvin launched LSC NorCal, which hosted the first annual B.A.Y. Honors Awards in his hometown area of northern California. Details about the LSC’s plans for other programs throughout Arizona, California and Oregon, can be found on the website

1) LSC new logo
2) Cameron Colvin (photo by Rise Above)
3) Military Family Night 2017 with the Arizona Coyotes (Photo by Denise Meridith)
Share Button