5 Ways To Endure the Entrepreneurship Journey

5 Ways To Endure the Entrepreneurship Journey

By: Christy Rutherford

It takes a special type of person to want to be an entrepreneur. Freedom looks appealing to the masses; but as the journey of being a successful entrepreneur continues to unfold in slow motion, the majority of people lose their spark and go back to a secure job.

Entrepreneurship is TOUGH!! However, it is also exhilarating, liberating, and fun at times.

Entrepreneurs who’ve finally broken through to success, and are financially free always say that to enjoy the journey. But if you’re still working and struggling to get your breakthrough, life can seem like drudgery; and it can seem as though it’s a never-ending cycle.

I urge you to work until you BREAKTHROUGH to success. Follow these 5 steps and learn to enjoy the journey to entrepreneurial success.

#1 Set Clear Goals:

“People with goals succeed because they know where they are going… It’s a simple as that.”

– Earl Nightingale

Get clear on what you want in life and go for it! Sit down and write down 5 goals you would like to accomplish in the next 6 months; then for the next 12 months and again for the next 5 years. When you set a clear vision for what you want, you have something to work towards, and a reason to get out of bed in the morning. Write your vision on note cards and hang them in your bathroom mirror. Have another set at your desk. That way, your goals are always in front of you.

#2 Spend wisely:

“Half of the stress that we go through is trying to pay for and take care of what we own.”

 – Joyce Meyer

The quickest way to get into financial chains is spending money beyond your means in order to look good for others. Some people put a lot of time and energy into looking like they have money, but don’t do the same for actually creating multiple streams of income.

Many people sabotage their success buying luxury items too early to look successful; when they should have reinvested that money back into their business to grow it into a sustainable model. Be responsible and make good financial decisions. Take classes and get advice from financial counselors.

Invest your money into growth vehicles; and don’t spend your money to impress people who don’t care about you anyway.

#3 Be Mindful of Advice:

“Opinions are the cheapest commodities on earth. Everyone has a flock of opinions ready to be wished upon anyone who will accept them. If you are influenced by ‘opinions’ when you reach DECISIONS, you will not succeed in any undertaking.”

– Napoleon Hill

Seek out successful people who have the results that you desire and emulate them. Be mindful of people giving you advice that don’t have the results you desire. When you buy someone’s opinion, you buy their lifestyle. If you were looking to buy a Mercedes, would you seek advice from someone who drives a Dodge Neon?

This includes your family and friends. They may give you well intended advice in order to save you from yourself; but if they failed at everything they tried or if they’re afraid to leave their job, can they really give you useful advice as an entrepreneur?

We all have 24 hours in a day. Spend your time learning from the people who are successful in the areas you desire success and avoid negative people who only want to bring you down.

#4 Expect Failure:

“I think that everything that happens in our life is here to teach us something about living.”

– Oprah Winfrey

The more you want in life and the greater you desire to become, failure will be a natural part of the process. If you realize that most highly successful people failed (epically) before achieving success, then you won’t feel like a loser when it happens to you. Failure is a stepping stone on the way to achievement. Find the lesson in your failure and apply it in your next attempt. Thomas Edison failed 10,000 times while inventing the lightbulb. If you quit only after one attempt, do you really deserve success?

#5 Regularly Evaluate Your Inner Circle:

“Great spirits have always encountered violent opposition from mediocre minds.”

– Albert Einstein

Just like the seasons change, there will be people in your life for a season; and very few for your lifetime. When friendships and relationships become toxic and you feel like you are being held back and choked out, it’s time to let them go.

A key phrase of when it’s time to leave, is when people ask, “Who do you think you are?”

This applies to your friends and colleagues. Don’t allow others to impose their limitations and fears on you. Be mindful if you are playing small in order to fit in with the group you are around. It’s said that you are the average of your 5 closest friends. If they are all broke and you desire more money, it’s time to get new friends.

The leaves on trees dry up and fall away in the fall; but a new set comes fresh and anew in spring. Make room for new friendships and experiences by cutting way the old. Only then will you see what you are really capable of achieving.


Keep these 5 points with you as you move through your journey as a successful entrepreneur. You have the power to choose how you show up in this world every single day. Be kind, love others, love yourself and you’ll discover a whole new world. This life is not a dress rehearsal. This is it!! Live full and die empty!

Christy Rutherford is a Leadership and Success Coach that assists leaders with becoming conscious and authentic to accelerate their success. She’s also a speaker and author, publishing five #1 best-selling books on Amazon in eight months.

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